Our AI-platform enables FMCG Brands with granular market intelligence, targeted marketing automation and data-driven sales optimization, especially in independent trade channel that attracts majority of grocery shopping trips in the Asian markets.
ONE AI-Platform for independent trade insights and targeted marketing.
Granular Category Insights
Comprehensive market intelligence reporting suite to highlight proactive Brand growth opportunities in the independent trade channel.
Analyze market share, penetration, basket size & other business KPIs to accurately assess the current Brand performance and category headroom.
Price Sensitivity Tracking
Know end shopper price points in independent trade & compare product sales sensitivity to price changes across different regions and store formats.
Capture variations in the shopper purchase patterns down to the province level, to have a targeted sales growth opportunity by geography.
Targeted Marketing Automation
Identify, Activate and Grow Shopper baskets by targeted marketing.
Help Brands launch highly personalized campaigns to offer instant price discounts and cashier alerts for cross-purchase offers.
Trigger personalized vouchers at the till to generate proactive repeat purchase occasion.
Enabling linkage of offline product sales uptake on every marketing dollar spent through our personalized campaign builder.
Experimental Store Trials
Test your Brand strategies around new product, concept & instore media initiatives in our panel stores.
Evaluate the impact of shopper centric planogram changes on the sales to maximize return on shelf.
New Product Uptake
Track new product daily sales uptake against benchmark products and opportunity to course-correct if required.
In-store Media Impact
Trial various instore media mechanics in our panel stores and measure incremental sales impact against baseline product performance.
Data-driven Sales Optimization
Empower field reps and distributer partners with predictive sales insights.
Store wise predictive Sell-In forecast to help optimize stock inventory and distribution quantities.
Product stock out alerts based on rate of sales (RoS) tracking and expected opportunity loss.
Over 100mil shopping baskets analyzed
Penetration in both Urban & Rural Areas
Unparalleled Speed of Insights & Activation