Our AI-platform enables FMCG Brands with granular market intelligence, targeted marketing automation and data-driven sales optimization, especially in independent trade channel that attracts majority of grocery shopping trips in the Asian markets.
ONE AI-Platform for independent trade insights and targeted marketing.
Granular Category Insights
Comprehensive market intelligence reporting suite to highlight proactive Brand growth opportunities in the independent trade channel.
Analyze market share, penetration, basket size & other business KPIs to accurately assess the current Brand performance and category headroom.
Price Sensitivity Tracking
Know end shopper price points in independent trade & compare product sales sensitivity to price changes across different regions and store formats.
Capture variations in the shopper purchase patterns down to the province level, to have a targeted sales growth opportunity by geography.
Targeted Marketing Automation
Identify, Activate and Grow Shopper baskets by targeted marketing.
Help Brands launch highly personalized campaigns to offer instant price discounts and cashier alerts for cross-purchase offers.
Trigger personalized vouchers at the till to generate proactive repeat purchase occasion.
Enabling linkage of offline product sales uptake on every marketing dollar spent through our personalized campaign builder.
Store Sales Optimization
Store level insights in the MTI channel to enable marketing efficiencies or self-administered AB tests.
Store Level Performance Reporting
Review your brand’s performance at store level in the MTI channel.
Manage and review your sales and marketing activity across thousands of MTI stores in the emporio panel.
Analyse the effectiveness of your marketing at store level.
Identify stores where your actions will have the biggest impact to topline sales.
Test changes to planograms, new product uptake or in-store media impact and monitor the results at store level.
Over 100 millions shopping baskets analyzed
Penetration in both Urban & Rural Areas
Unparalleled Speed of Insights & Activation